What is SEM? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. SEM or Search Engine Marketing is now typically used to describe paid search activities. The most popular being Google AdWords campaigns.
Pay Per Click Management SEM is Pay Per Click Advertising using platforms such as Google AdWords or Yahoo! & Bing. We have no lock-in contracts for our PPC Management services and are therefore continuously striving to achieve the lowest possible cost per acquisition (CPA) for your company.
Google Advertising The most popular form of PPC advertising is Google AdWords. Many companies are choosing professional AdWords Management due to the increasing sophistication of the AdWords platform. Learn more about Google AdWords here.
What is Pay-Per-Click (PPC)? Pay Per Click (PPC) advertising is one type of advertising that comes under the Search Engine Marketing (SEM) umbrella. The most popular providers of PPC advertising are Google, Yahoo, Bing and now Facebook.
How does it work? You pay for each click in the hopes of turning visitors into leads or sales. We set up a Google AdWords account, add in your keywords, ad copy and a few other targeting options. Once these are set up you then enter into a bidding system against other companies (your competitors) when a search is performed for your selected keywords. If the searcher decides to click on your ad you will be charged a fee that you define, such as .06 a click. Your ad willtake the visitor to your specified page of your site.
Suits small or niche campaigns which require small weekly changes and straightforward monitoring.
If you operate in a more competitive industry then your company may need this level of management.
Our Premium Package is created for campaigns that are time-intensive and require in depth analysis of analytics.